The Big Game advertisement stars Timothée Chalamet and Winona Ryder - and Cadillac's impending Lyriq electric SUV.
Cadillac needs to hone the general visibility's of the brand, and explicitly, needs the Super Bowl crowd to realize it has some genuinely trend setting innovation. That is the overall topic for the brand's Super Bowl 55 business, which parodies Tim Burton's exemplary 1990 film Edward Scissorhands.
The advertisement, which is set to air during Super Bowl LV, highlights Timothée Chalamet as Edward's child, Edgar, and Winona Ryder repeats her part as Edward's adoration interest in the first film, Kim Boggs. As we see Edgar endure the difficulties of scissors-as-hands living, Boggs pays heed when he discovers delight in driving by means of a computer generated experience headset.
That prompts one hell of a blessing from his mom: a Cadillac Lyriq outfitted with Super Cruise, the organization's without hands expressway driving-help innovation. It's a little odd that Edgar likes driving, so he's given a vehicle that empowers sans hands cruising. I guess that is a beautiful little issue contrasted with, you know, having long, sharp cutting edges for fingers. While it's ideal to fully trust Super Bowl promotions and consider them to be living in their own timetable, there's additionally something simply somewhat bizarre in ridiculing a fairly dull film that closes with Kim as far as anyone knows never seeing Edward until kingdom come. I stray.
"It's uncommon when a work you're glad for keeps on living on and advance with the occasions, even following 30 years," said Burton, overseer of Edward Scissorhands, in a proclamation. "I'm happy to see Edgar adapting to the new world! I trust the two fans and those being acquainted with Edward Scissorhands unexpectedly appreciate it."
All alone, the Scissorhands parody conveys Cadillac's idea: Super Cruise makes driving simpler, regardless of whether you're such an incomplete humanoid suffocating in clumsiness.
Understand more: See all the Super Bowl 2021 advertisements and All the Super Bowl 2021 vehicle promotions
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